Inuvo®, Inc. and its subsidiaries (“Inuvo” or “we”) takes consumer privacy seriously. We are committed to following industry standards, best practices and guidelines relating to the use of consumer information and privacy.
This privacy policy is intended to inform consumers about the way we use and protect the information we collect about customers and users. Information is collected by us through (i) our website www.inuvo.com, through other Inuvo owned and operated websites (and all websites and URLs controlled or operated by Inuvo or our subsidiaries that link to this policy) (collectively, the “Websites”), and (ii) our IntentKey technology platform (“IntentKey”) and our ValidClick marketing and advertising service (“ValidClick” collectively, IntentKey and ValidClick may be hereinafter referred to as our “Advertising Technology Products”) . This privacy policy is intended for both website publisher customers (“Publishers”), advertising customers (“Advertisers”) and individual users of our Websites and apps.
Publishers that utilize our Advertising Technology Products may also have their own policies that govern how they collect, use and share data. These policies may differ from our policies described in this privacy policy.
We collect information when you choose to share it with us on our Websites, such as signing up for newsletters or opting in to receive information from us. For example, you may choose to send us information about yourself in an email or by completing an online form on one of our Websites or to utilize our services as a Publisher or an Advertiser. We use this information to contact you to respond to an inquiry, and in some instances, certain parts of our Websites require requested information for you to participate in programs and services. We also collect information when you sign up as an Account Holder. Account Holders include both Advertisers and Publishers who have been qualified and approved for access to our Advertising Technology Products. Account Holder information collected includes information necessary to conduct business including, but not limited to, account holder name, phone number, email address, and/or tax ID number. Payments made to and/or from Inuvo require the provision of and specified collection of additional information which may include, but is not limited to, bank account information and credit card numbers. Phone, facsimile, email and/or cell numbers may be used to contact Account Holders as needed.
All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes. Account Holders may change, update or add additional information about themselves by contacting their account representative.
We also collect additional information via our Websites and our Advertising Technology Products, such as the following:
We use information we collect via our Websites for five basic purposes.
Some of our Websites make chat rooms, polls, surveys, forums, message boards, blogs commentary and/or news groups available to users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your information through these channels.
Our Websites may contain links to other websites, including Advertiser offers. Third parties may perform functions on our behalf, such as fulfilling orders, providing promotional materials to our users, sending email, managing data, processing credit card payments or providing customer service. They have access to your Personal Information (as defined below) only to the extent necessary to perform their functions and may not use it for any other purpose.
Such websites may use cookies and/or other data collection tools. We are not responsible for the privacy practices, policies or content of such other websites. We encourage everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. We have no control over the use of information by third-party websites, and you should exercise caution when deciding to disclose any information to those websites.
Sometimes we use third-party advertising companies to serve ads when you visit our Websites. These companies may use information about your visits to our and other websites in an effort to provide advertisements about goods and services that may be of interest to you. To learn more about third-party advertising, interest based advertising, or to opt-out of such advertising, you can visit both the Network Advertising Initiative and the Digital Advertising Alliance.
In addition to the above, on some of our websites we have implemented certain “Google Analytics” features that support display advertising, including re-targeting. Visitors to these websites may opt out of Google Analytics, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.
We share your information as follows:
We engage third party companies and individuals to perform services on our behalf (e.g., software maintenance services, advertising serving technologies, e-mail service providers, delivery services, database management, web analytics, payment processing and other services). These third parties have access to your information so that they may perform these tasks on our behalf and they are prohibited by us from using or disclosing your information for any purpose other than to provide this assistance, except to the extent required by law. We may permit our service providers to use aggregate information which does not identify you or de-identified data for other purposes.
We share your information with our affiliates for internal business purposes, including for customer support, marketing, and technical operations.
We may share your information with third parties in connection with tailoring advertisements, measuring and improving our service offerings and advertising effectiveness, and enabling other enhancements.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We must disclose your information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose information to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of us or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. We may also disclose information to protect the rights, property, life, health, security and safety of us, the Service or any third party.
Circumstances may arise where, whether for strategic or other business reasons, we may sell, transfer or otherwise disclose some or all of our assets, including your information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
We may share your information for purposes disclosed to you and with your consent.
Without limiting the foregoing, in our sole discretion, we may share information which does not identify you or de-identified information about you with third parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.
All information collected via information request forms or contact us emails is only used to respond to that inquiry. Once collected, we will store your information for a reasonable time for record-keeping purposes and promotional marketing efforts.
All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes.
We retain information for use to more effectively match advertisements and website content to your interests for up to 60 days from the users last interaction with our Advertising Technology Products and for data analysis, audits, record keeping, and contractual compliance purposes for up to two years. This data includes, but is not limited to, IP address, content viewed, ad interaction, interaction with other advertiser websites, browser type, Internet Service Provider, the time/date of the visit to our Websites, the computer’s operating system (e.g., Windows XP), search terms used and other click and browsing behavior.
We use industry standard practices to safeguard the confidentiality of information and treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.
Inuvo recognizes and complies with the self-regulatory policies of the Network Advertising Initiative (NAI) and is a member of the Network Advertising Initiative (NAI) – a coalition of more than 90 leading online advertising companies championing the responsible and transparent use of information for Interest-Based Advertising. Since 2000, the NAI has been working with the leaders in online advertising to build consumer awareness and to reinforce responsible business and data management practices and standards. Inuvo will sometimes use third-party data providers to complement its product offerings, and some of these companies are also fellow members of the NAI. For more information on the NAI, or to opt out of behavioral targeting delivered by NAI member companies, please visit www.networkadvertising.org.
Inuvo does not engage in retargeting campaigns that market prescription drugs. However, Inuvo may offer retargeting services for consumer health products that do not require a prescription. Examples of where retargeting might be offered include certain health categories such as fitness equipment, calorie counters, etc.
Inuvo is a licensee of the TRUSTe Ads Program. TRUSTe is an independent organization with the mission to build a user’s trust and confidence in the Internet by promoting the use of fair information practices.
If you have any questions or concerns regarding this statement, you should first contact Inuvo using the contact information provided at the bottom of this page. If you do not receive acknowledgment of your inquiry or your inquiry has not been addressed to your satisfaction, please contact TRUSTe by visiting the following site: https://feedback-form.truste.com/watchdog/request. TRUSTe will function as a liaison with Inuvo to help resolve your concerns.
As an Account Holder, you will only receive email communications from us for business administration purposes, including Website and platform service updates. Any promotional emails you may receive will have an opt-out option within the footer of the email. If you opt-out, you will be removed from the promotional email list, however, as an Account Holder, you will still receive any/all business administration emails applicable to your account. As an Account Holder, you can update your information by contacting your account representative.
If you have voluntarily submitted your information via one of our Websites through an information request form, newsletter sign up, or contact us email, then you may be receiving promotional marketing communications from Inuvo.
At any time, you can unsubscribe directly from any of these communications by following the opt-out instructions included within the footer of the communication received.
If you would like to opt-out of Inuvo Interest Based Advertising, please click on this link and click on the “Opt out” button in the footer below. Upon clicking “Opt out,” Inuvo will place an opt-out cookie on your browser. The opt-out cookie means you will not be retargeted by ads served through Inuvo’s Advertising Technology Platform. If You delete, block or otherwise restrict cookies, or if you use a different computer, mobile device or Internet browser, you may need to renew this opt-out choice. However, if you do choose to opt-in, Inuvo will delete the opt-out cookie and you may again be retargeted with relevant advertisement based on your visits to websites of our advertising clients.
To learn more about opting out of CTV targeting please go to:https://www.networkadvertising.org/internet-connected-tv-choices/
Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. You can choose to opt-out in your device settings by selecting “Opt out of Interest-Based Ads” on Android devices and “Limit Ad Tracking” on iOS devices.
Our products and services are designated for a business audiences, and those that are 21 years of age or older. We do not knowingly collect data from children under the age of 16. If you are under 16, do not use or provide any information on our Websites or through any of its features, register on the Websites, make any purchases through the Websites, use any of the interactive or public comment features of the Websites, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@inuvo.com.
California residents under 16 years of age may have additional rights regarding the collection and sale of their Personal Information. Please see California Data Privacy Rights section for more information.
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@inuvo.com.
This section applies solely to all visitors, users, and others who reside in the State of California.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information"). Personal Information does not include:
The types of information we collect from consumers varies for our Website users, consumers who interact with a ValidClick powered advertisement, and consumers who interact with an IntentKey powered advertisement. In particular, we have collected the following categories of Personal Information from consumers within the last twelve (12) months:
| Information Category | Examples | Category Collected | What Information We Collect |
|---|---|---|---|
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. | Website Users – YES
ValidClick – YES IntentKey – YES |
Website Users- Name,
e-mail address, address,
in each case if provided
to us by the Website
User. ValidClick- Cookie ID; Internet Protocol address IntentKey- Cookie ID |
| B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. | Website Users – YES
ValidClick – NO IntentKey – NO |
Website Users- Name, e-mail address, address, in each case if provided to us by the Website User. |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | Website Users – YES
ValidClick – YES IntentKey – YES |
Website Users – Online viewing activity and interaction with advertisements. ValidClick- Online viewing activity and interaction with advertisements. IntentKey- Online viewing activity and interaction with advertisements. |
| G. Geolocation data. | Physical location or movements. | Website Users – YES
ValidClick – YES IntentKey – NO |
Website Users – Location information based on IP address ValidClick- Location information based on IP address |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
| K. Inferences drawn from other Personal Information. | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions,behavior, attitudes, intelligence, abilities, and aptitudes. | Website Users – NO
ValidClick – NO IntentKey – NO |
n/a |
Our Websites and Advertising Technology Products obtain the categories of Personal Information listed above from the following categories of sources:
We may use, sell, or disclose the Personal Information we collect for one or more of the following purposes:
We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We may share your Personal Information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, Company has disclosed Personal Information for a business purpose to the categories of third parties indicated in the chart below.
The CCPA defines “sale” very broadly and includes the sharing of CCPA PI for anything of value. According to this broad definition, we may also share your Personal Information by selling it to third parties, subject to your right to opt-out of those sales. In the preceding twelve (12) months, Company has sold the following categories of Personal Information to the categories of third parties indicated in the chart below.
| I Information Category | Category of Third-Party Recipients | |
|---|---|---|
| Business Purpose Disclosures | Sales | |
| A. Identifiers. | Website Users – YES
ValidClick – YES IntentKey – YES |
Website Users – YES
ValidClick – YES IntentKey – YES |
| B: California Customer Records Personal Information categories. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| C: Protected classification characteristics under California or federal law. | Website Users – NO | Website Users – NO |
| D: Commercial information. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| E: Biometric information. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| F: Internet or other similar network activity. | Website Users – YES
ValidClick – YES IntentKey – NO |
Website Users – YES
ValidClick – YES IntentKey – NO |
| G: Geolocation data. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| H: Sensory data. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| I: Professional or employment-related information. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| J: Non-public education information. | Website Users – NO
ValidClick – NO IntentKey – NO |
Website Users – NO
ValidClick – NO IntentKey – NO |
| K: Inferences drawn from other Personal Information. | Website Users – NO
ValidClick – NO IntentKey – YES |
Website Users – NO
ValidClick – NO IntentKey – YES |
The CCPA provides consumers (California residents) with specific rights regarding their Personal Information. This section describes a consumer’s CCPA rights and explains how to exercise those rights.
You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months (the "right to know"). Once we receive your request and confirm your identity, we will disclose to you:
We do not provide a right to know or data portability disclosure for B2B Personal Information.
You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
We will delete or deidentify Personal Information not subject to one of these exceptions from our records and will direct our service providers to take similar action. We do not provide these deletion rights for B2B Personal Information.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
Inuvo, Inc.
500 President Clinton Avenue
Suite 300
Little Rock AR 72201
Attn: Privacy Officer
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your Personal Information. You have the right to make or obtain one transportable copy, no more than twice in a twelve-month period, of your Personal Information that we have collected in the period that is 12 months prior to the request date.
When you assert your right to request information, you must:
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative, which may include confirmation that you are a resident of the State of California. We reserve the right to request that you provide further evidence as a resident of California before acting on your request. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm that the Personal Information relates to you. Any request you submit to us is subject to an identification and residency verification process and must (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate,and respond to it. We will only use Personal Information provided in the request to verify the requestor's identity or authority to make it.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. For more information on why we have collected data about you, please see the rest of this Privacy Policy and our Terms.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
To opt-out of this site selling any of the information it collects about you to third parties and to delete all such information, we offer an “Opt-Out” Option, which can be accessed via the following page:https://optout.networkadvertising.org/
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
Visitors to our Websites from outside the United States will have their data transferred to and stored in our servers in the U.S. By using our Websites, international users are acknowledging and/or consenting to, to the extent possible, our use and collection of their data as described herein.
Effective May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (the “GDPR”) will be in effect through the EEA, Switzerland, and the UK. The GDPR requires us to provide users in the EEA, Switzerland or the UK with certain information about the processing of their “Personal Data.” “Personal Data” is a term used under the GDPR that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, precise location data, and biometric data.
Legal Basis for Processing Personal Data
The legal grounds for us processing your Personal Data for the purposes set out in this Privacy Policy will typically be because:
Transfers of Personal Data
We are based in the US and the information we is processed on our servers in the US and other jurisdictions. When we transfer Personal Data outside of the EEA, Switzerland, or the UK, we take steps to ensure appropriate safeguards are in place to protect your Personal Data.
Your Rights as a Data Subject
The GDPR provides you with the right to access, rectify, or erase any personal data we have collected about you through the operation of our business. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the operation of our business. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.
To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Further, if we are processing your information on behalf of one of our clients, we will refer you to that client, and will support them to the extent required by applicable law in responding to your request. Please note that we store information as necessary to fulfil the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.
Data Controller and a Data Processor
EU data protection law makes a distinction between organizations that process Personal Data for their own purposes (known as “data controllers”) and organizations that process Personal Data on behalf of other organizations (known as “data processors”). If you have a question or complaint about how your Personal Data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers hold primary responsibility for your Personal Data.
We may act as either a data controller or a data processor in handling your Personal Data, depending on the precise circumstances. For instance, for Personal Data that we collect from Account Holders, we are a data controller. But when we handle Personal Data strictly on behalf of our Publishers in order to provide our services to them we are a data processor. Thus, for instance, if you have questions about data that is collected and used primarily by Publishers you should contact those Publishers directly regarding questions about the Personal Data they handle and control.
Questions or Concerns
If you are a resident of the EEA, Switzerland, or the UK and have concerns regarding this Privacy Policy, you may contact our privacy officer by email at privacy@inuvo.com or mailing the following address:
Inuvo, Inc.
500 President Clinton Avenue
Suite 300
Little Rock AR 72201
Attn: Privacy Officer
We reserve the right to modify this privacy statement at our discretion at any time, so please review it frequently. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice's effective date. Your continued use of our Website following the posting of changes constitutes your acknowledgement and, to the extent permitted by law, acceptance of such changes.
If you have questions about our privacy policy, please contact us at privacy@inuvo.com or by mail at:
Inuvo, Inc. Attn: Marketing and Communications, 500 President Clinton Ave, Suite 300, Little Rock, AR 72201
Updated April 6, 2022